As a REALTOR®, you represent the face of the real estate industry by conducting yourself in an ethical and professional manner. However, there are serious, yet common reoccurring issues pertaining to advertising. The issue stems from REALTORS® not presenting a "true picture" in their representation to the public. Article 12 addresses truthfulness in statements and advertising. Article 12 states, "REALTORS® shall be careful at all times to present a true picture in their advertising and representations to the public. REALTORS® shall also ensure that their professional status (e.g., broker, appraiser, property manager, etc.) or status as REALTORS® is clearly identifiable in any such advertising." (Amended 1/93) For more information on Article 12, please visit the legal section of CAR's website.
The applicable standards of practice are:
What's wrong with this flyer?
Improper REALTOR®, Inc Properties For Sale
If you would like further information regarding these properties, please call. |
Professional REALTOR® Properties For Sale
If you would like further information regarding these properties, please call. Note: Above is an example of a safe flyer, because no street address is used. |
Professional REALTOR® Sold Properties
* Professional Realty sold one or more of the properties as listing and/or selling broker. |