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REALTOR®: Silicon Valley REALTORS® soon to gain access to real estate developments worldwide

Tuesday, July 1, 2014

The world has gotten smaller, thanks to technology and the Internet. It's especially evident in the business of real estate. In fact, these days, members of the Silicon Valley Association of REALTORS® (SILVAR) can connect with other agents domestically and around the world and share their listings through a global networking site. This summer, Silicon Valley REALTORS® will have access to an additional product that will connect agents to new developments in the U.S. and around the world.

Members of the local trade association currently have access to Proxio, a global networking platform, as a member benefit. The global network is much like a LinkedIn for real estate agents, providing them with networking opportunities and an agent and property search.

With Proxio, agents have the opportunity to connect with over 600,000 real estate professionals in the U.S. and in 140 countries. Their listings and marketing materials are automatically translated into 19 languages, 55 currencies and metric measurements. Members also can get the entire MLS in different languages with a widget for their website that includes a full MLS search and translations of all properties in MLSListings Inc. They also receive the Proxio SocialSearch™ Facebook app for their business page with full IDX (Internet Data Exchange) in English, French, Spanish, Portuguese and Chinese.

Proxio Developer Showcase, the new product that will be available in mid-July to association members, will connect property developers and real estate agents worldwide, so they can work together to generate more sales. Agents can get to choose the developments they want to promote and the listings will be customized with their name and contact information. The website stands alone or can be linked to an agent's website.

"As a REALTOR® association, we constantly strive to give our members the best tools so they can serve their clients fully and more efficiently. We live in a global community. Providing members access to a global network allows our members to grow their business and provide international, as well as domestic clients, the highest quality service," said SILVAR Executive Officer Paul Cardus.

Consumers will benefit, too, from the new product. Proxio Developer Showcase can generate web pages, brochures and postcards for each project with the agent's contact information, so every agent can increase their inventory by promoting new developments and providing interested clients with information on the latest real estate developments here and abroad.

Janet Case, CEO of Proxio, said the global networking helps agents promote themselves as a professional agent who has a network of domestic and international agents and developers. After all, she noted, "Networking is a verb. It's something agents do to build their business."


The Silicon Valley Association of REALTORS® (SILVAR) is a professional trade organization representing over 4,000 REALTORS® and Affiliate members engaged in the real estate business on the Peninsula and in the South Bay. SILVAR promotes the highest ethical standards of real estate practice, serves as an advocate for homeownership and homeowners, and represents the interests of property owners in Silicon Valley.

The term "REALTOR®" is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribes to its strict Code of Ethics.

Variations of this article have appeared in local area newspapers.

For further information, please contact Rose Meily at SILVAR Public Affairs, email , or phone (408) 200-0109.

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