Press Releases

SILVAR Offers Clarus™ MarketMetrics™ As New Member Benefit

- For Immediate Release –

Cupertino, CA – The Silicon Valley Association of REALTORS® is pleased to announce the availability of Clarus™ MarketMetrics™ as a new membership benefit. SILVAR recently signed the agreement with Real Estate Business Services Inc. (REBS) and MLSListings Inc. and became the first Association of REALTORS® on the Peninsula and in the South Bay to provide its members Clarus™ MarketMetrics™ beginning today, April 1.

Clarus™ MarketMetrics™ is a simple-to-use, market-oriented tool designed specifically for the real estate professional to better understand the local market and communicate those insights to clients easily and effectively. This new technology provides real estate professionals with a powerful set of localized reports that contain market trend and pricing information in a highly visual format, which will produce reports anytime from anywhere in less than five minutes; quick market trends data for a 12 or 24 month period of time; send reports directly to clients with a click of a button; add JPEG charts to a Web site, blog or electronic newsletter with ease; and update data daily.

“Clarus™ MarketMetrics™ is a valuable member benefit which gives REALTORS® quick and easy access to important market trend reports they can use in client presentations. A mobile application such as Clarus™ MarketMetrics™ gets our users fast and significant statistics for each neighborhood or subdivision,” said Julia Truesdale Keady, SILVAR president. “This program will help our members meet their clients’ expectations about the market and enhance the value they bring to their clients at the table.”

“We are pleased to provide our members with this valuable benefit which allows them to provide exceptional service to their clients,” said Paul Cardus, executive officer of SILVAR. “The fact that the data is pulled directly from our MLS gives us even more incentive to partner with Clarus™ MarketMetrics™.”

“Our members will be poised to discuss important local market trends by utilizing Clarus™ MarketMetrics™ at no additional cost,” said Keady. “Differentiating our members is important, and with these comprehensive but easily generated reports, their value to clients is undeniable.”

Clarus™ MarketMetrics™ generates market and price-point analysis charts and reports derived from MLS data for REALTORS® to share with their clients. These reports can be invaluable as a prospecting tool, an aid to setting seller expectations, or as a companion set of data to justify a buyer’s offer. With Clarus™ MarketMetrics™, REALTOR® members now have access to the most current, relevant local market data that even the savviest client will value.

REBS is a subsidiary of the California Association of REALTORS® and is the leading provider of real estate products and services to practitioners in California. Clarus™ MarketMetrics™ is powered by Terradatum Inc., a provider of real estate technology products based in Glen Ellen, Calif. All agreements regarding the MLS data are between Terradatum and the participating MLS. Terradatum has been generating real estate technology solutions since 1994. In addition to Clarus™ MarketMetrics, Terradatum has several other bold and exciting real estate technology products: BrokerMetrics® and BrokerMetrics® Web Tools.

The Silicon Valley Association of REALTORS® (SILVAR) is a professional trade organization representing over 4,000 REALTORS® and Affiliate members engaged in the real estate business on the Peninsula and in the South Bay. SILVAR promotes the highest ethical standards of real estate practice, serves as an advocate for homeownership and homeowners, and represents the interests of property owners in Silicon Valley.

The term "REALTOR®" is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribes to its strict Code of Ethics.

For further information, please contact Rose Meily at SILVAR Public Affairs, e-mail , or phone (408) 200-0109.

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